Year: 2020
Client: Bravura
Services: Branding / Packaging
———— Not for quitters
In a world where conventional is the “new normal”, where the flavors all taste the same and the action of drinking coffee has become automatic and impactless, Bravura was born as a young and fresh brand that focus on quality. We started developing the brand idea: "Driving your dreams.” For the brand's identity, we found inspiration in the word “BRAVURA". (Bravery in spanish), a name that effortless evokes sensations and an explosion of flavors, actions and energy. We used the “Boom Icon" as the principal graphic element that helped us transmit strength in the messages we used. We chose purple as the main color of the brand, a vibrant and unusual tone in the coffee's world, making the brand feel even more authentic. Because we know that one cup of coffee will never be enough. Bravura is the coffee of do-ers, for those who want to exist now and forever.
